ADAMAS was awarded approval to issue franchise licenses for wedding planning and training in September 2011. The launch of the ADAMAS franchise program was witnessed and officiated by Franchise Development Division Director of the Ministry of Domestic Trade, Co-operatives and Consumerism Malaysia, Y. Bhg Datin Seri Elena Chiang Abdullah at Hilton Kuala Lumpur on the 26th November 2011. ADAMAS Franchise offering a new wedding management concept – ADAMAS Wedding Management Concept.